Keith Somers


Keith Somers

Head of design and product

Keith has over 16 years’ experience in commercial & residential interior fitout, design strategy/management, and (hospitality) lifestyle brand creation. He is currently acting as design & product lead for Lioncor and is tasked with developing a best-in-class multifamily (BTR) product due to enter the Irish market in Q4 2024.

Before this, he led the design team at Staycity, one of Europe’s leading aparthotel operators, where he created the Look + Feel of the brand ahead of its planned growth to 15,000 units. He also led the design and brand creation of the groups’ new lifestyle and premium offering – WILDE Aparthotels by Staycity.

He is passionate about creating exceptional places for people to live, eat, and sleep - informed by data and ensuring that operational efficiencies, ESG strategy & customer experience are inherent to decision making from the outset.

Creativity, innovation, design excellence and the pursuit of quality underpin my approach - irrespective of the scale of the project in hand.


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“Recharge 2024 in Belfast was thought provoking, inspirational and simply brilliant! When you get a group of likeminded professionals in a room great things can happen. The buzz and friendliness of this year’s event was excellent. Well done IHM team! And thank you to all of the hosts and sponsors.”

Alison Reid, Partner, Gateley Legal

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