The site's previous owner, Zagora Developments, won planning approval for a 53-bed aparthotel with a restaurant at ground floor level on Alpha Street in July 2015. These proposals were designed by Hodder + Partners.

Beech Holdings subsequently purchased the site with the aim of building out the existing permission, but has now submitted an updated planning application, after finding "construction and buildability issues" with the original proposals.

Changes include adding extra room for mechanical and electrical plant; increasing the size of the building's service core due to building regulations; and switching from using a pre-fabricated solution to more traditional building methods.

The updated application includes input from aparthotel operator Room2, which has led to the number of rooms increasing from 53 to 59. Rooms will be split over the upper six floors with around 10 rooms per floor.