Supercity appoints Opuku to marketing role

Supercity Aparthotels has appointed Ernest Opoku to the newly created role of group head of marketing.

Based in the company's Clerkenwell offices, he joins as the business grows its property portfolio to six properties - from 99 units to 276 in the next 12 months.

"Ernest joins us from cutting-edge brand Generator Hostels, with previous marketing experience in health and leisure, hospitality and the restaurant industry, from start-up companies to leading brands. He will manage our marketing, social platforms and website, supporting our existing aparthotels, whilst creating awareness for our three new openings this year in Brighton, London and Manchester," said Dean Madge, managing director of Supercity Aparthotels.

Opuku said: "I'm excited to be joining the Supercity team during this crucial growth period in their journey. As a brand with so much potential operating within an emerging market, I'm equally excited to grow Supercity's online presence and drive the brand forward."

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Recharge for us was that gathering of highly skilled professional individuals...and a true opportunity to spend 24-48 hours with these guys, build relationships, build a true understanding of how the different sectors within this hospitality world operate. From my perspective...in terms of the coliving, student accommodation and apartment-orientated industries, it was a really good opportunity to learn how those verticals operate, and how perhaps what we do as an organisation can be referenced within that particular vertical.”

Matthew Prosser, Senior Sales Director - Agilysys

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