September opening for City of London aparthotel

Rockwell East, a 57-unit aparthotel with an all-day dining café, will open in September.

Owned by London developer Marldon and designed by Waldo Works, the property is located on the fringes of the City, close to Aldgate, Aldgate East and Tower Hill tube stations.

It features studio apartments, one-bedroom and family apartments. Each has a fully fitted kitchen, free Wi-fi, a dishwasher, washing machine/dryer, safe, air-conditioning, an HDTV, Merino wool blankets, Egyptian cotton sheets, towelling dressing gowns, soaps and lotions by the White Company, a Nespresso Coffee machine and a welcome breakfast pack by Abel and Cole.

The Café will be open from 7am to midnight every day, serving coffee, cocktails, breakfast, brunch, lunch or dinner. A buffet breakfast is available to guests, served from 7am to 10.30am, which includes continental and English breakfast options. Room service will also be available. 

Artist Fergus Hare has been commissioned to provide art throughout the aparthotel, focusing on "landscape and skies at peculiar times of the day or from curious perspectives, to create intriguing and beguiling imagery".

Fred Bartlett, associate partner at Marldon, said: "With a strong emphasis on design, mixed with comfort at an affordable price, we hope to create a stand-out experience in the growing London aparthotel market."

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For me, the most important thing is the networking. My business is in a small city and you need to be in an environment with people that are talking about ideas, giving you a new perspective. The workshops are also like having a family where you can talk about your main issues and they will understand.

Daniela Almeida, Founder and CEO, Sé Apartamentos

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