As well as the 152-key Richmond, the group also operates the 96-bedroom Sleep Eat Love hostel, also in Liverpool, and the 30-bedroom Townhouse in Chester. Last year the group sold the Nourish spa and two cafés, Ameriesko and Love Thy Neighbour, all in Liverpool.
Steven Hesketh, founder and chief executive of Savvy Hotels, said: "We took our time with the design and branding process, as we were conscious that we wanted to get it right and ensure that it reflected our offering and our future ambitions in the accommodation sector. We've kept our core values at the heart of our new identity, and remain committed to providing our customers with a service that feels independent, local and family-orientated, but is accessible, professional and unintimidating. Hotels have always been my biggest passion, and I'm excited and optimistic about this next era for Savvy Hotels."
Rebranding for Liverpool aparthotel operator
UK: The Know Group, operator of the Richmond aparthotel in Liverpool, has been rebranded as Savvy Hotels.
“Recharge for us was that gathering of highly skilled professional individuals...and a true opportunity to spend 24-48 hours with these guys, build relationships, build a true understanding of how the different sectors within this hospitality world operate. From my perspective...in terms of the coliving, student accommodation and apartment-orientated industries, it was a really good opportunity to learn how those verticals operate, and how perhaps what we do as an organisation can be referenced within that particular vertical.”
Matthew Prosser, Senior Sales Director - Agilysys
RECHARGE
International Hospitality Media are the premier specialist in online publishing; conference, exhibition and events, and advisory services for growth sectors of the hospitality and real-estate industry.
