The company says its branding is inspired by its three locations across London and "cements their commitment to stylish, understated elegance which embodies everything they've come to be known for; a luxurious, private and relaxed environment with a 'professionally informal' service".

The new website "better showcases the aparthotel groups' unique apartments across the capital all the while building excitement for their new developments in Manchester, Brighton and London due to open later in the year".

The image-led website features a revamped booking engine with bookable experience packages due to follow, ranging from weekend breaks to "signature extended retreats for the discerning business traveller".

Ernest Opoku, group head of marketing said: "Supercity has built a reputation for providing effortlessly high-quality boutique experiences and as we kick off our expansion; we've seized the perfect opportunity to revitalise our brand with a sharp new visual identity that embodies our renowned blend of luxury and comfort with a twist.
This rebrand is a key milestone in our story as we redefine who we are, reintroduce ourselves and connect with new audiences"

CEO Alexis Burton said: "I am personally so excited to launch our new branding, website and merchandise; our business has grown and evolved so much over the last 10 years that it felt like the right time to update and renew our brand to greater reflect our personality, our product and our guests. We are now fully brand ready for the future"