The agreement with French group Adagio SAS, a joint venture between AccorHotels and Pierre & Vacances Centre-Parcs, gives Orbis the right to develop hotels under the Adagio, Adagio Access and Adagio Premium brands in eight Eastern European countries - Poland, Czech Republic, Hungary, Romania, Serbia, Estonia, Latvia and Lithuania.
The master franchise agreement is for a period of 15 years, with an option to extend it for a further five years.
Orbis owns 117 hotels and is the only hotel company that holds the licenses for all Accor brands in 16 countries in the region. Its hotels operate under the Sofitel, Pullman, M Gallery, Novotel, Mercure, ibis, ibis Styles and ibis budget brands.
Orbis takes master license for Adagio in Eastern Europe (1)
Polish hotel group Orbis, the largest hotel chain in Poland and Central Europe, has acquired the master license for the Adagio aparthotel brand in Eastern Europe.
“For me, the most important thing is the networking. My business is in a small city and you need to be in an environment with people that are talking about ideas, giving you a new perspective. The workshops are also like having a family where you can talk about your main issues and they will understand.
Daniela Almeida, Founder and CEO, Sé Apartamentos
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