The agreement with French group Adagio SAS, a joint venture between AccorHotels and Pierre & Vacances Centre-Parcs, gives Orbis the right to develop hotels under the Adagio, Adagio Access and Adagio Premium brands in eight Eastern European countries - Poland, Czech Republic, Hungary, Romania, Serbia, Estonia, Latvia and Lithuania.
The master franchise agreement is for a period of 15 years, with an option to extend it for a further five years.
Orbis owns 117 hotels and is the only hotel company that holds the licenses for all Accor brands in 16 countries in the region. Its hotels operate under the Sofitel, Pullman, M Gallery, Novotel, Mercure, ibis, ibis Styles and ibis budget brands.
Orbis takes master license for Adagio in Eastern Europe
Polish hotel group Orbis, the largest hotel chain in Poland and Central Europe, has acquired the master license for the Adagio aparthotel brand in Eastern Europe.
“Recharge for us was that gathering of highly skilled professional individuals...and a true opportunity to spend 24-48 hours with these guys, build relationships, build a true understanding of how the different sectors within this hospitality world operate. From my perspective...in terms of the coliving, student accommodation and apartment-orientated industries, it was a really good opportunity to learn how those verticals operate, and how perhaps what we do as an organisation can be referenced within that particular vertical.”
Matthew Prosser, Senior Sales Director - Agilysys
RECHARGE
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