The property, in Birmingham's Central Business District, will be a conversion of the grade II-listed Louisa Ryland House, currently a disused office block.
The building is owned by Euro Property Investments. Its conversion would also include a restaurant, coffee shop and a fitness studio on the ground floor.
Guy Nixon, founder and chief executive of Native, said: "We are delighted to be breathing new life into one of Birmingham's most historic and beautiful buildings. Whilst respecting the rich heritage of the site, we will be instilling the quality and service that you would expect from a boutique four-star aparthotel from Native."
"Increasing numbers of business and leisure travellers are buying into the aparthotel concept, which provides the independence of apartment living with the service and flexibility of a hotel. We are pleased to be helping to meet this requirement in Birmingham, as one of the UK's most vibrant and economically important cities," he added.
Native submits planning application for Birmingham aparthotel
Native has submitted plans for a 173-room aparthotel in Birmingham, designed by Archer Humphreys Architects.
“Recharge for us was that gathering of highly skilled professional individuals...and a true opportunity to spend 24-48 hours with these guys, build relationships, build a true understanding of how the different sectors within this hospitality world operate. From my perspective...in terms of the coliving, student accommodation and apartment-orientated industries, it was a really good opportunity to learn how those verticals operate, and how perhaps what we do as an organisation can be referenced within that particular vertical.”
Matthew Prosser, Senior Sales Director - Agilysys
RECHARGE
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