The property will be built in the grounds of a former chocolate factory, previously acquired from the American group Mondelez, which closed the factory when it moved its facilities to Bulgaria. Lidl bought the plot for around €2 million.
Lidl, will build a store on the 13,000 square metre site, part of which will be sold to a real estate developer to build the aparthotel.
Lidl gets planning consent for Romanian aparthotel
German retailer Lidl has been granted a construction permit for an aparthotel in Brasov.
“Recharge for us was that gathering of highly skilled professional individuals...and a true opportunity to spend 24-48 hours with these guys, build relationships, build a true understanding of how the different sectors within this hospitality world operate. From my perspective...in terms of the coliving, student accommodation and apartment-orientated industries, it was a really good opportunity to learn how those verticals operate, and how perhaps what we do as an organisation can be referenced within that particular vertical.”
Matthew Prosser, Senior Sales Director - Agilysys
RECHARGE
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