edyn
Commercial director
Samantha Sheridan began her career in hospitality in 2001, starting in operational management at Radisson SAS before moving on to managerial business development positions within Radisson SAS, Novus Leisure and INTERTAIN. In 2008 Samantha was part of YOTEL’s core team, delivering on the conception and opening of their pioneering capsule hotels in London and the Netherlands as Group Sales Manager.
Over the course of her storied career in both operations and openings, Samantha has led the development, launch and scaling of the most well-known and disruptive brands in hospitality. Responsible for value creation and driving revenue through operational, marketing, and business development expertise, Samantha has now managed more than twenty-five hotel launches in the last fourteen years. This includes the UK launch of Dutch hotel operator citizenM in 2010, and the 2015 London launch of the Hotel Alternative’s Living Rooms in Notting Hill, as well as openings across edyn’s portfolio.
Samantha joined edyn in 2016 as commercial director, to oversee the development and launch of the group’s design-led aparthotel brand Locke. She managed the opening of its first property, Leman Locke, that same year. She is now Director of Brand and Commercial Openings at edyn and is responsible for leading Locke’s rollout across Europe in partnership with the Real Estate and Operations Team, as well as managing the continued growth of Cove and Saco.
“"I had such a great time attending my first #RECHARGE event on behalf of Absolute Internship in beautiful Lisbon. Being able to reconnect with the hospitality industry, learn from industry experts and disrupters, while forming some great new connections has been an incredible experience to say the least."
Nicole Rajna, Corporate Partnership Manager, Absolute Internship
What's been happening?
Posted on Friday, February 3 2023
Portugal: IHM held its fifth annual RECHARGE event in Lisbon, hosted at coworking venue Heden Santa Apolónia. RECHARGE is an in-person event which re…
Posted on Monday, January 16 2023
US: Habyt, the biggest coliving operator in Europe and Asia; and Common, the largest coliving operator in North America, have announced a merger to cr…
Posted on Monday, January 16 2023
UK: Legal & General Capital helped fund more than 17,000 new homes across a range of tenures last year.
Posted on Monday, January 16 2023
Germany: Investment manager PATRIZIA has reiterated its confidence in the European PBSA sector.
Posted on Monday, January 16 2023
UK: The John Lewis Partnership has agreed a £500 million multi-decade JV with investment giant abrdn to deliver around 1,000 BTR homes across three lo…
Posted on Monday, January 16 2023
Denmark: Real estate investor NREP has introduced an internal carbon tax to incentivise “rapid and deep emission cuts”.