Room Mate Group
Senior director of global sales & marketing
Pablo has been the senior director of global sales & marketing of Room Mate Group since 2011. This is the international group which encompasses Room Mate Hotels, Be Mate and X-Perience. With more than 20 years of experience in several highly competitive markets, he has been focused in the development of sales and marketing strategies, new business and project design and team management. In the last three years, he started leading an ambitious project for the strategy, digitalisation and innovation of Room Mate Group, resulting in great success in terms of revenue and branding awareness. His mantra: there is no customer experience without employee experience. Pablo puts people in the centre of everything, this is the key of the transformation he leads in the international group. He studied Economics at the Universidad CEU San Pablo and holds a Master Degree in Commercial Management and Marketing. He currently participates both in national and international conferences.
“It was interesting to hear a European perspective on hospitality as I work in Asia and we know all about the Asian market. The content was great, the topics were great and relevant and I really enjoyed the Escape Room but the best bit was probably the coffee breaks when we could chat with some very interesting people. You (IHM) are the only ones to put on events like this and we want to support this and you as we come over especially from Asia for this.Dean Schreiber, Oakwood, 2019
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