Fred Lerche-Lerchenborg is CEO of Lavanda, the multi-award winning global leader in flexible rentalsoftware forresidential real estate. Lavanda enables the world’s largest, most innovativeinstitutional real estate portfoliosto reimagine their customer experience and optimise business performance through the adoption offully customisable and fully flexible short and medium-termrental strategies. Customers include Greystar, JLL and Blackstone amongst many others.
Prior to Lavanda, Fred spent 10 years working in fund management and investment banking. This included roles at Artemis Investment Management and Credit Suisse. Fred has a BA in Financial Economics.
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“This is all a rather new industry to me but I really enjoyed hearing about the perception of changes, particularly in the short-term rental, “end of alternative” debate. It was also exciting to see people blurring the lines with regards to serviced apartments and aparthotels in Paul Rands’ talk. My favourite part though was listening to the Brexit debate and seeing people put their views on the table.Will Smith, Plum Guide, 2019
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