Frank Reeves


Frank Reeves


Frank has acquired a reputation for being one of the top innovators in travel technology. Since co-founding hotel technology company Avvio in 2002, Frank has become the champion by developing cutting-edge technologies that enable outstanding growth in hotel direct bookings, while reducing dependence on online travel agent channels.
Frank’s unwavering focus on innovation has ensured that Avvio’s award-winning technology leads the field. In October 2017, Frank placed Avvio as the first company in the world to provide the hospitality industry with a fully guest-centric booking platform powered by artificial intelligence. Allora now serves hoteliers with multiple skills, including Machine Learning, Recommender Engine, Chatbot functionality and Networked Intelligence.
Frank has been named as one of Europe’s Top Extraordinary Minds in the hospitality sector by HSMAI Europe. Frank is regularly invited to speak at prestigious events across the world, including ITB Asia, EyeforTravel, Phocuswright, HEDNA conferences, Fáilte Ireland events, British Hospitality Association’s Summit, Master Innholders’ General Managers Conference, World Travel Market, Travel Technology Europe, the Independent Hotel Show as well as numerous roundtables and debates. Frank also sits on the Marketing advisory board with HSMAI, as well as various steering groups including the Annual Hotel Conference and BDRC’s Hotel Insights Forum. He carries out pro-bono work for hotel schools including Glion, Maastricht, Shannon and Lausanne, as well as the charities Co-operation Ireland and Hospitality Action.

Under Frank’s leadership, Avvio has gone from strength to strength and consistently delivers impressive results for hoteliers across the world. Avvio is now partnering with around 600 hotels and accommodation providers to help them be more direct, and drive their online business forward.

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This is all a rather new industry to me but I really enjoyed hearing about the perception of changes, particularly in the short-term rental, “end of alternative” debate. It was also exciting to see people blurring the lines with regards to serviced apartments and aparthotels in Paul Rands’ talk. My favourite part though was listening to the Brexit debate and seeing people put their views on the table.

Will Smith, Plum Guide, 2019

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