Room Mate Group
Senior director of global sales & marketing
Pablo has been the senior director of global sales & marketing of Room Mate Group since 2011. This is the international group which encompasses Room Mate Hotels, Be Mate and X-Perience. With more than 20 years of experience in several highly competitive markets, he has been focused in the development of sales and marketing strategies, new business and project design and team management. In the last three years, he started leading an ambitious project for the strategy, digitalisation and innovation of Room Mate Group, resulting in great success in terms of revenue and branding awareness. His mantra: there is no customer experience without employee experience. Pablo puts people in the centre of everything, this is the key of the transformation he leads in the international group. He studied Economics at the Universidad CEU San Pablo and holds a Master Degree in Commercial Management and Marketing. He currently participates both in national and international conferences.
“This is all a rather new industry to me but I really enjoyed hearing about the perception of changes, particularly in the short-term rental, “end of alternative” debate. It was also exciting to see people blurring the lines with regards to serviced apartments and aparthotels in Paul Rands’ talk. My favourite part though was listening to the Brexit debate and seeing people put their views on the table.Will Smith, Plum Guide, 2019
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