Roger Allen

RLA

Roger Allen

Group CEO

Roger is the founder and group CEO of Resources for Leisure Assets (RLA), a recognized global advisory to investors, owners, developers and management companies.  Specialised in hospitality, leisure, recreation, wellbeing and health tourism related to hotels, resorts, residential, mixed-use, healthcare, active living communities and destinations.  RLA works closely with project stakeholders from the public and private sector across four continents from its offices in Sonoma, Vienna and Dubai to provide conceptual planning, financial analysis and asset management of complex properties such as resorts and destination assets.   
For more than 20 years, Roger has been working on multiple levels of project developments in the hospitality and leisure industries, developing a singular expertise in leisure projects: from the complexity of project planning through operations and asset management.
Roger has been engaged with most of the leading hotel operating brands, is a former partner at Horwath HTL for Central & Eastern Europe, Russia & CIS Countries and was a contributing author to the book “Hotel & Resorts Valuation – An Investor‘s Guide”.
Roger is a member of the International Society of Hospitality Consultants (ISHC).

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This is all a rather new industry to me but I really enjoyed hearing about the perception of changes, particularly in the short-term rental, “end of alternative” debate. It was also exciting to see people blurring the lines with regards to serviced apartments and aparthotels in Paul Rands’ talk. My favourite part though was listening to the Brexit debate and seeing people put their views on the table.

Will Smith, Plum Guide, 2019

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